Overlegen

In this project, we collaborated to develop a modern and sophisticated brand identity for a new clothing company. The client desired a name that reflected superiority, brilliance, and a contemporary edge. After a thorough analysis, "Overlegen" was presented as the brand name. This word, with Dutch and German roots, perfectly captured the desired qualities - superior, brilliant, and with a touch of sophistication. The name is both memorable and easy to pronounce, allowing it to stand out in the crowded fashion landscape.

To complete the brand identity, we partnered with the talented Oneli Kumarasinghe who designed a logo that perfectly complemented "Overlegen." Ramesh Rukshan then finalized the logo, ensuring it seamlessly integrated with the brand name and its intended message. The client was thrilled with the final outcome, with "Overlegen" effectively capturing the essence of the clothing line and offering a modern and sophisticated feel.